One of the landing areas to define in your
Staircase Marketing Concept plan as a small business owner is; email Marketing Optimization. You understand that communication in marketing is the relaying of your message,
which is paramount to your success. How you structure your emails, communicates to your leads, prospects and your customers just as loudly as the message within.

Who’s Side Are You On Anyway?

Effective marketing strategies could be stored in a 3-ring binder sitting on your desk and within would be the steps of your email campaigns. Your email file should start with the Staircase Marketing Concept in front with the top landing area being; effective email message action.

An email must communicate these 6 essentials;

  • Who
  • What
  • Why
  • When
  • How, and
  • Where

The email is from WHO? You! Let them know this up front.
The email is about WHAT? RE: what is your overall message. State this at the top.

The remaining email structure is to communicate your message through an ‘off-page’ medium to obtain an ‘on-page’ action. Your email message intent is to get the reader to do two things;
a)    understand your message
b)    react to your message.

Your message is either content (educational, informational ) or action (beneficial, opportunity ). Providing each reader with quality content, in around 100 words or less, to move them to your on-page action, your website, squeeze page, landing page or offer page.

Email is simply a pathway on the web for information to be gathered. Keeping a prospect or lead in an off-page situation does not generate emotional buying responses. Causing their action to move from the off-page medium of email to on-page store front is the target, your goal.

Your email message should be structured in a way to inform, educate, excite into action through a format that is simple to read. To understand this, think back to when you read newspapers. It is easier for the eye to follow a column than spread-out blocks of text. Your eyes follow down quicker and the words are easily seen.

Captured in the minds eye.

Regardless of the business model you are promoting, your business IS an information business. Your message must be clear, concise, and easily comprehended to multiply sales. Your email optimization plan has to have this goal at the forefront, in every email that is written, so your leads, prospects and customers get what you are saying and ACT.

Email management can not be taken lightly. This is one of the backbone strategies in your business. Knowing what to say in your follow-up sequences can mean additional sales from existing customers, raising the value of every contact you make. Your email structure and a solid follow-up sequence implementation will separate you from your competition.

Effective marketing strategies depend on your own desires, wants, how you can assist others and, YOUR ACTIONS. To get started completes one step in the Staircase Marketing Concept plan.

Eagle Flight Marketing Group is available to assist with developing your plan.

You have three choices;
One: to get going immediately, sign up at our Winning Lead System (click the link ) and put yourself into a powerful system that handles the training and marketing costs necessary.

Two: enter your information in the box above (top left ), and we will get in touch with you to discuss your options.

Third: write down your landing areas and steps to reach it and get it started today.

Look for the next installment here in our blog in the next few days.
You can also re-read the previous entries and/or read articles we’ve written at;

http://bit.ly/Strcase
http://bit.ly/Strcase2
http://bit.ly/Strcase3
http://bit.ly/Strcase4
http://bit.ly/Strcase5

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