“A message is only understood when it clearly speaks
to the receiver, not the sender”

To get your marketing message across clearly to your market, it would be much more effective if we could just climb inside their heads. If we knew exactly what they think, when they think it, and what triggers each one to purchase, our campaigns would be widely successive each and every time.

No matter the amount of research you do for the demographic of your market, you will never be able to reach each one. It is simply impossible. The fickle brains of humans can not be trusted enough in determining success.

One day some within your market are just not receptive. They are not in the mood; could not care less about your fantastic product/program/service; then the next day they could be a raving fans and want to purchase every gadget you have. It is futile and frustrating on your part to try and determine this cycle.

Ultimately your best bet is to know your product/program/service well and structure your message in the best light. Don’t be wishy-washy or flimsy in this structure, for a “message in a bottle” floating in cyberspace is never read or acted upon.

This does not mean that you don’t do demographic research that is still critical, however, the more research time you spend on the benefits of what you are promoting and the keywords you will use, the better you will be able to structure your marketing message.

Your market, those that are ready to buy, are easily convinced with just a few benefits. These individuals are necessary to reach with your marketing message but in reality, you want to structure the tone, the words, the message, to those that are still sitting on the fence.

There will always be an ‘easy’ market, around 2%-5% that knows they want a product; a ‘never’ market, around 10%-15% that will never buy; leaving your marketing message targeting 80%-88% of those in your market. These are the determining factor to a profit margin.

These ‘fence-sitters’ aren’t necessarily ready to purchase; they don’t even know they need your product; they don’t even know your product exists; they are going to require convincing as to why they should even consider your product and if your message is structured correctly, they can now consider it.

This market group likely needs to be exposed to your promotion several times before they buy. So the key element of your message should speak to satisfying their wants, needs and desires. You will want to appeal to their curiosity side; making them curious about your offer and seeing immediately how it benefits them.

Persuasiveness is your best offense in structuring this message but by directing them to believe they actually are persuading themselves. Talents in writing a marketing message, either for ads, articles, blog posts, or even the script for a video are important.

Being able to find trigger words that extract emotion, curiosity, desire and wants will go much further with your message. This structure will hold their interest long enough for them to see that need, that want, that desire.

Find trigger words to utilize, impress upon them the positive benefits and how this product/promotion helps them today, but speak to them as though you are a trusted friend reiterating your satisfaction and they are coming to your side.

“When my curiosity was peaked, I went out to discover what I could do.”

Eagle Flight Marketing Group: committed to inspiring, motivating and improving our relationships with all who visit us, choose to join our programs and look to us for direction. We wholeheartedly believe that Network Marketing is a powerful way to improve lives, build leaders for generations, and obtain personal freedom.

We trust that you have similar ideals so we invite you to join with us. If you are struggling, wanting to grow faster, we invite you to research the Winning Lead System. We are generating leads without pushing, chasing or other old-school trials and tribulations, improving our marketing knowledge every day.

Allow us to assist you in your efforts as well. We provide high quality training developed by Internet/Network Marketers for Internet/Network Marketers, helping you build your online business. Remember, all businesses are in the communications business; the definition of marketing.

“Once action is taken, forward advancement becomes the only option”

Eagle Tail Feathers Eagle WingTips

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