Driving Traffic To Your New Website: 5 Powerful Reasons To Use Articles
by the Eagle · Filed Under: Internet Marketing Mastering
Eagle Flight Marketing Group wants your online marketing success to blossom and we are going to concentrate on providing you some worthy information to assist you in this effort. This entry will focus on utilizing articles as a foundation to your marketing efforts. Remember, we are here to assist you and should you want more, join with us in the most productive online marketing community that is active today, provides the best training and marketing tools to boost your business faster. Simply go to the “Eagles WIN” page above and get started.
Building Your Foundation In The Internet Marketing Arena
Yes there are several ways in which you can drive traffic to your website.
You must have traffic to earn any money and increase the value of your information.
As a study in generating traffic today, let us look at one of the most powerful tools that you
should place in your arsenal; ARTICLES
Why are articles considered one of the most powerful tools for driving traffic?
- Define the Expert; within your chosen niche and through research, writing high quality and informative articles can position you as the “go-to” expert. Your main purpose of each article is to provide information your readers can use and since you researched what you are writing about, you bring together alot of information into one spot creating trust and confidence with your readers. As this grows, readers become visitors to find out more information. As their confidence grows with you due to the informative elements you pass along, sales shall become more visible.
- Writing articles is a very inexpensive activity. By writing them yourself, you are spending YOUR time. The amount of compiling, organizing the structure, writing the article, checking spelling and grammar and then submitting to article directory is what your time will be spent on. There are service sites available that you can find a ghostwriter for a small fee which would reduce the amount of your time spent, then you just distribute. You only want to submit one article to one site for duplicate content is extremely frowned upon and does not help your sites ranking. (there is software available to “spin” your article and submit to many directories. I have seen many of these and spoken to those that swear by them however I will caution you to be very concerned on the way these programs write additional articles. Some just do not make sense to a human reader and that is what we are targeting our articles for)
- At the bottom of every article you want to utilize a powerful gift for you; the resource box. This is where your “call-to-action” is located. The resource box is where you place your link to send the reader back to your website for additional information regarding the subject of your article. The benefit is two-fold; your submitted article can be passed on to other sites friendly with the directory and becomes viral allowing your article to be read by thousands, all with the resource box included, bringing more potential visitors.
- Over time and with many articles written, these are archived in the directory and can be accessed several times – forever. Unlike other forms of advertising that are short in time available, articles live forever. Unless your site becomes dormant, you will have permanent links back to your site. This becomes powerful due to the amount of people that continually come into your niche, searching for your keywords and article information, and accessing your previously written advice. Long term free traffic.
- The biggest benefactor of an article is the back link. Once an article is written, submitted to a directory with the resource box perfectly set up, the search engines see these back links consistently. In keeping with the practice of using your keywords within your article, these terms continue to be searched and if you make a consistent effort to add articles as part of your marketing strategy, these back links grow and your site surges higher in the rankings, positioning you as the expert “go-to” guy. The higher your ranking in the search engines, the more often they show your links on the first page and more people are clicking to your articles and/or your site.
You may find many tools online to use in your internet marketing, to get your marketing message out to potential leads but if you do not include articles as a solid foundation, you will miss out on one of the most powerful sources for obtaining free traffic to your site. It will boost your bottom line provided you remain diligent
in placing articles into the viral world of the internet.
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